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Privacy Policy

Beardedmanapparel.com is a site operated by Hatstore Scandinavia AB.

To create a secure shopping experience for customers like yourself, we’d like to inform you about how Hatstore Scandinavia AB collects and processes data. When you agree to Hatstore Scandinavia AB’s terms of purchase, you also agree to the use of cookies and to our privacy policy.

Personal data

Personal data is any information that directly or indirectly can identify a natural person.

Personal data controller, responsible for the processing of your personal data, is:

Hatstore Scandinavia AB

Company Identity Number: 556913–5436

Amerikavägen 10

SE-393 56 Kalmar



+46 480 780 820

At Hatstore Scandinavia AB we care about your personal integrity and only collect necessary personal data. We endeavour to process your personal data in the best possible way and we comply with the General Data Protection Regulation, GDPR, which regulates the rules for personal data processing. The purpose of this policy is to provide clarity on what personal data we collect and how we process it. For any questions regarding our personal data processing, please contact support@beardedmanapparel.com.

What personal data do we store?

The personal data which Hatstore Scandinavia AB collects from you as a customer when you make a purchase are: first and last names, address, e-mail address, IP-address, phone number and purchasing history.

When paying against invoice via Klarna AB you need to provide your social security number. We only store your date of birth, however, and not the four last digits of the number. You can choose not to provide your social security number by selecting another payment method than payment against invoice.

To process your personal data, we need consent from a person holding parental responsibility. By registering and/or ordering, you warrant that you have obtained consent from a person holding parental responsibility in relation to our processing of your personal data. Within the EU, the age at which a person is no longer considered a child is determined by each member state.

By clicking "Buy Now" I agree to Hatstore Scandinavia AB’s terms of purchase. I further warrant that I have obtained consent from a person holding parental responsibility, in relation to processing of my personal data, in accordance with prevailing legislation.

For what purpose do we use your personal data?

The personal data collected, stored and processed by Hatstore Scandinavia AB, are only data that are required in order for us to handle your purchase, i.e. for the purpose of delivering your products and receiving your payment. The purpose is further to handle return management and complaints. Therefore, the legal ground for our processing of personal data is that we need the data to fulfil a purchase agreement between Hatstore Scandinavia AB and yourself as a customer.

By keeping your personal data stored, we are able to handle your order more efficiently and thereby improve your shopping experience. Your IP-address is stored for the purpose of fraud prevention. Further, it allows us to inform you about news and campaigns we believe you are interested in. This is described in more detail in our terms of purchase under the section “Newsletters/SMS marketing campaigns”. The processing of your personal data based on this purpose is based on your consent when you approve direct marketing in connection with the purchase. You are entitled to withdraw consent for processing personal data at any time and deny direct marketing. Read more about withdrawing your consent in our terms of purchase under the heading "Newsletter / SMS".

We may also use your personal data to conduct customer surveys, with the aim of improving the web site and thus your shopping experience.

Your email address can be used for audience-targeted promotion on other webpages to show relevant ads. You can contact us by requesting your email address and participation removed from these audiences.

We care about your personal integrity and do not use your personal data for anything other than the original purpose, which is described in this policy.

How do we process your personal data?

Hatstore Scandinavia AB uses encrypted communications, via Secure Socket Layer (SSL), to ensure your personal data is protected when you shop. Credit card information is only handled by financial institutions via a secure and encrypted connection. When processing your personal data, we further adhere to an internal security policy designed to ensure we comply with applicable legal requirements. 

Your personal data are only processed by Hatstore Scandinavia AB and the partners involved in managing your purchase. Your personal data are not shared with unauthorised parties. We will never sell or exchange your personal data for third party marketing purposes outside Hatstore Scandinavia AB.

Your personal information will only be stored as long as there is a need to save them to fulfill the purposes for which the data was collected in accordance with this Privacy Policy. Hatstore may save the data longer if necessary to comply with legislation or, where appropriate, to safeguard legal interests.

What are your rights?

As a customer, you have the right to access information about what personal data we store about you, and further to have incorrect data rectified and to have data erased. As a customer, you also have the right to data portability and the limitation of processing of personal data if you believe the information is incorrect or has requested a correction. Furthermore, you have the right to object to the processing of personal data based on our legitimate interest. We then stop processing your personal information unless we can demonstrate a legitimate reason that goes beyond your interests and rights. For questions about our handling of personal data or for exercising your rights, please contact us by e-mail.

Integration of the Trusted Shops Trustbadge

Following an order, the Trusted Shops Trustbadge is incorporated into this web page in order to display our Trusted Shops trustmark for buyers and the eventually collected reviews, as well as the Trusted Shops product offer.

In balancing the various interests, this serves to safeguard our legitimate prevailing interests in an optimised marketing of our offer. The Trustbadge and the services advertised are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln.

Whenever a Trustbadge is called up, the web server automatically stores a so-called server log file which contains, for example, your IP address, the date and time of retrieval, the data volume transferred and the requesting provider (access data), and documents the retrieval. This access data will not be evaluated and will be automatically overwritten seven days after your visit to the page.

Other personal information will only be transferred to Trusted Shops if you decide, after completing an order, to use Trusted Shops products or have already registered for their use. In this case, the contractual agreement between you and Trusted Shops applies.

If you choose to subscribe to buyer protection, personal data about you will be sent to Trusted Shops. You can find more details in the Trusted Shops data protection policy.


Hatstore Scandinavia AB uses cookies to give you the very best experience on our website. Cookies are tiny text files stored on your hard disk when you visit web pages. The main purposes for the use of cookies are web functionality, web statistics and marketing. We use first- and third-party cookies.

Some cookies are necessary for site functionality. These cookies keep track of your settings and enhance your experience by, e.g., recognising your device and remembering your settings. In addition, cookies are also used to collect information such as duration of a site visit, visited pages, if a purchase was completed or demographic information such as origin, gender and age. The purpose of this is to enable Hatstore Scandinavia AB to analyse the visits to the website and to further develop the visitor’s experience of the site.

The information collected via cookies may be shared with close business partners for analytical purposes.

You can select to disable cookies in your web browser. However, this will impact certain functionality of the site, and you need to be aware that this may lead to the website not performing properly.

What type of cookies do we use?

Hatstore E-commerce

Purpose: To store information about currency, language and delivery address. For example, to show products in the relevant currency and VAT-rate and to save your shopping cart so you conveniently can resume your shopping later.

Google Analytics

Purpose: To collect information about the use of our web site. For example, which pages are visited, the duration of a visit to a certain page and number of purchases. This allows us to further develop the user experience.

Google Re-Marketing/DoubleClick

Purpose: To display related ads based on the products the visitor has shown interest in, and to measure the effect of advertising on Google’s ads network.


Purpose: To trace results from advertising on Facebook, and to display related ads based on the products the visitor has shown interest in.


Purpose: To trace results from advertising on Snapchat, and to display related ads based on the products the visitor has shown interest in.

Google Optimize

Purpose: To perform various tests on the site and thus optimise the user experience.


Purpose: To analyse the traffic and use of our website and thus to improve the user experience.


Purpose: To analyse visitors and to target marketing towards visitors who have shown interest in our products.

Changes to the Privacy Policy

Hatstore Scandinavia AB reserves the right to, at any time, make changes to the Privacy Policy that are necessary to comply with legal requirements or to take corrective actions. All changes will be published in this document.

Last changed 2018-05-21.

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